Projects
Brand Development Reelio
ReelRoll is the go-to platform for bold, bite-sized short films from emerging creators worldwide. Experience and elevate the future of cinematic storytelling with ReelRoll—a fictional brand and streaming platform developed as a capstone project in brand development for CalArts’ Graphic Design Specialization.
Launch Campaign
Always BeCause
All marketing materials developed for Always BeCause were strategically designed and utilized for advertising purposes, with a focus on enhancing brand visibility, communicating key messaging, and engaging the target audience across various platforms.
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Digital Menu
Rombys
Developed a suite of marketing materials for Rombys, a local restaurant seeking to modernize its customer experience and boost engagement. This included the design and implementation of a dynamic digital menu optimized for both in-house displays and mobile viewing. Additionally, promotional assets were created to support seasonal campaigns and special offers, aimed at increasing foot traffic and online visibility through social media, email marketing, and in-store signage.
Brand Campaign
Brock University
Led the development of a targeted awareness campaign for Brock University's Faith and Life Centre, aimed at encouraging student engagement and increasing on-campus participation. The project included the creation of inclusive and welcoming marketing materials—both digital and print—highlighting the Centre’s services, events, and spaces. The campaign was strategically designed to foster a sense of community, promote mental and spiritual well-being, and reposition the Centre as an accessible resource for students of all backgrounds
Package Design
Brock University
Redesigned the packaging and promotional materials for Brock University's Faith and Life Centre’s free frozen meals program, aimed at supporting students facing food insecurity. The project aimed to create a more approachable and dignified visual identity for the initiative, encompassing custom labels, informational inserts, and digital assets. The redesign helped increase program visibility, reduce stigma, and encourage greater student engagement with this essential campus resource.
Banner Design
BVSA
Developed promotional materials for the Brock Vietnamese Student Association (BVSA) to support Orientation Week and BrockFest, to encourage student involvement and cultural engagement. The project included the creation of a vibrant poster banner.
Sport Poster
Holy Cross CSS
Designed a celebratory poster for Holy Cross to highlight and commemorate their recent lacrosse championship victory. The project aimed to boost school spirit and recognize the team’s achievement through bold, dynamic visuals and impactful messaging.
Print Materials
Holy Cross CSS
Created a range of print materials for Holy Cross to support graduation ceremonies and broader school promotions. This included the design of formal programs, signage, and celebratory graphics that reflected the institution’s values and visual identity. The materials were used to enhance the overall experience for students, families, and staff, while reinforcing the school’s brand during milestone events and community outreach..